![]() They're designed with the brand's "freshvent technology," which refers to the vent on the container's lid. Jesse, an Ealing local who didn’t want to provide his full name, said that while he didn’t think the shop’s business model was going to change the world, it was certainly convenient.Regardless of the set you get, all of the containers work the same. Customer reaction was positive: they enjoyed both the idea of being able to complete a shop more quickly and the novelty of simply strolling out without paying (physically). I was charged £7.03 for three items: a tube of chocolate cornflake mini bites (£2.44), a packet of sliced mango (£3.94) and a copy of i (65p, but also priceless). Customers are able to walk out without having to approach someone or a self-service checkout before leaving (Photo: i/Rhiannon Williams) While the majority of stock is food and is unsupervised by assistants, a small alcohol section is manned by a human helper and others are milling around to answer customer questions. It stocks a wide range of fresh meat and vegetables, ready meals, including Amazon’s own-brand products, confectionary and daily essentials including shampoo, priced to compete with an average express-sized supermarket.Ī queue of curious customers snaked around the modest-sized shop a stone’s throw from Ealing Broadway tube station on Thursday morning, eager to see what the fuss was about.
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